Digitrends - Pakistan Ranked # 1 Digital Agency for Pharmaceuticals

E-Detailing CRM

Pharma Sales Force - Re-engineered!

Intuitive E-Detailing platform to achieve your marketing goals, empower your sales team, and delight your customers.

Benefits:
• Cloud based system
• 100% offline capability
• Dynamic and animated content
• Built-in Business Intelligence tool with Integrated Automated Reporting
• Saves printing cost
• Automation of Salesforce Planning
• Greater reach and interaction frequency
• Greater depth and speed of information
• Powerful salesforce performance tracking

Modules:

1. Monthly Call Planner

1. Brick wise call planning module on cloud with Dashboard & Reports
2. Hierarchy wise call plan submission levels including Rep, ASM, SM, SSM, & BM
3. Accommodate unplanned calls. Drag & drop features to easily move doctors and bricks as per the change in plan

2. E-Detailing Analytics & Reports

1. All major reports covering reps performance, doctor feedback, manager joint calls, daily attendance reports together with sales integration
2. Live on-field reports of Medical Reps Activities including Location Capturing
3. Hierarchy based dashboard with customizable graphs and tables
4. Easily download reports on excel format
5. Supports integration with databases

3. DT E-Detailing Application

1. Advanced & Impactful brand content for doctors
2. Supports surveys, customized calls, HCP feedback recording, with offline functionality
3. Allow medical-rep to show Mechanism of Action (MOA) videos
4. Attendance marking feature right on the application
5. Geo-tagging functionality with every call made by medical rep
6. One click sync feature do download & report content and calls respectively

4. Content Management System

1. Centralized hub to manage and push content to sales force teams
2. Sales force & doctor data management
3. E-Detail Aid Management

5. Expense & Sample Management

1. Track RSM expenses with ease
2. Automated inventory management process

Veeva Content Development

Digitrends as VEEVA Partners

Digitrends is the official partners of VEEVA, to develop content on its platform. VEEVA provides a runtime environment which enable medical sales team to show e-Detail Aid presentations, which are both animated and interactive and captures more HCP attention as compared to the conventional paper literature for detailing purpose.

Currently, Digitrends is facilitating Novartis and GSK in content designing and development for brands like Augmentin, Cosentyx, Nevanac and more.

IQVIA Content Development

Digitrends- An IQVIA Certified Agency

Over the course of 6 years- where digital pharma initiative have been tripled in number, the use of technology is one of the most rapidly growing phenomena. Pharmaceutical companies are now more aligned with their customers, thanks to the availability of robust and upscale business models using digital technology for process automation.

Influencing the pharmaceutical market, IQVIA has launched its intuitive e-Detailing suite to elevate detailing experience for Healthcare Professionals. The platform allows medical reps to use interactive brand presentations as a new and smart way for engagement. The brand presentation (EDA) has animated graphs, HCPs can take surveys, have Patient Stories and a lot richer user content to play around with.

The IQVIA Content Development is done on HTML 5 and CSS technology while using the provided parameters to capture KPIs and key responses from the field. The system runs on both iPads and Windows Tablets.

Digitrends is one of the certified agencies for IQVIA Content Development which provides robust services in the domain of IQVIA EDA designing as well as content optimization.

From complex animations to real-time surveys, the electronic detail aids (EDAs) developed by Digitrends expert team, create immersive brand experiences to excite HCPs. The main highlight of the IQVIA Content Development is the use of multiple ways integrated together to create nuances of drug-related data, presented in such a way which is more interactive, more dynamic and more easier to detail and understand. The medical sales team can now use IQVIA based e-detailing system to promote brand recall in a more interesting way than before without having to show a lot of medical content. The system also allows medical reps to make different calls of the same brand literature to interact and engage HCPs on new topics in every visit.

Some recent IQVIA campaigns done by Digitrends are:

1. Enterogermina IQVIA Content Development for Sanofi Pakistan
2. Lantus EDA Localization on IQVIA
3. Tritace EDA Development
4. And more.

Pharma DCR

Pharma DCR introduces a single interface operation for all your daily call reporting needs. You can easily manage CP attendance and access doctor’s data. It empowers medical sales reps to detail without internet and later sync all their recorded calls. Pharma DCR also offers a geo-tagging feature for location capturing purpose.

Features of Pharma DCR

• Capture accurate MSR location through geo-tagging
• Gain insights on the duration and key people present
• Verified Calls highlights by the system
• Customizable reports for MSRs, Managers to track their KPIs
• Consolidated information system through CRM to generate analytical insights
• Pleasant,easy to use GUI making Pharma DCR user friendly
• Gather all the DCR data through the use of smartphone.

SMS DCR System

Accuracy of MSR location is questionable no insights over the duration of call management left with limited insights Data gathered through current SMS based systems is limited in terms of accuracy Message composing is cumbersome Message transmission is error prone due to technology limited.

Webinar Conference

A cloud based WEBINAR application built specifically for the Healthcare industry.

Medical Webinar functionality

• Multiple Live Video Presenters facility
• Show PowerPoint Slides, Images or pdf files while being in Live Presenter window
• Screen sharing of your desktop
• Upload pre-recorded videos
• Restrict your webinars via Password
• Limit who can join via a registration link
• Take Questions raise hand button for discrete question)
• Open Chat box (for public conversation between online viewers)
• Upload document as a reference for your viewers to download
• Receive a question or feedback via email

Medical Meetings: Standard Features

• Up to 6 Video participants can join at one time whereas each participant can click to enlarge a particular video window
• Share Slides, Images and pdf files (uploaded files)
• Share your desktop screen (slides or videos)
• Multi-color drawing tool with erase button to draw on slides
• User "Projector View" button to display the meeting on a large clear screen (Auditorium setting)
• Send invitations to other users of our service to become Contacts for instant meeting, messaging or file transfer service
• Invite for Video Meeting those who do not have an account on the service or not your contacts. Control their audio or video inputs while hosting the meeting.
• Project your logo to other's screens while being a meeting host to highlight your brand

Augmented Reality Apps

Achieve higher accuracy and effectiveness in your healthcare offerings with AR & VR solutions today

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory inputs such as sound, video, graphics or GPS data.

Some of the advantages of augmented reality in HCPs engagement are:

• HCPs can visualize the pathology/effect of the medicine
• A multi-sensory experience has been shown to be more effective in transmitting information
• Patients and family members can see how a potential disease would impact them in their natural surroundings e.g. testing their vision at home
• Drug administration method can be simplified through AR

Using AR technology-based apps, HCPs can scan packaging or printed materials to discover the drug’s benefits and mode of action. For instance, patients will be able to access the drug’s description by just scanning it.

“Virtual Reality represents the highest form of learning, essentially because you are immersed in the task and actually doing it.”

Online CME Health

1. Affiliation

The courses are affiliated with top Royal Medical Colleges which means that the members enrolling in the courses will be awarded certification by the end of their courses from Royal Medical Colleges.

2. Why Online CME?

- The course contents are comprehensive as incorporate a wide range of topics.
- The courses are accessible for all medical practitioners because of its affordability cost.
- The portal is convenient for the users and members allowing prompt progression.
- It is designed with scaled methods through which the development and success during the online courses can be measured.

4. Benefits of Online CME

a. The medical officials or practitioners will be able to serve and maintain their professional performance.
b. It will ensure that the relationship of the physicians is likely to get meaningful with their clients and team members.
c. At the same time, Online CME supports the members or users of the panel to engage with the content of medical sciences, clinical medicine as well as public awareness subjects.
d. Expectations regarding the competence level and criteria are regularly communicated to the HCPs allowing updated knowledge concerning the medical field in general.
e. The courses are exclusively devised which means that they are developed and review by industry leaders who are chief in their respective fields.

5. What’s in it for the Pharmaceutical Companies?

There are branding options for the pharmaceutical companies who are interested to buy the subscription of the portal through DigiTrends.

- The in-portal design of Online CME incorporated spaces where branding of the company or product can be done.
- It is beneficial in a manner that HCPs will be able to undergo brand recall while completing the online courses.

6. Usage Models

The subscription of the portal can be undertaken in two ways:

1. Event-based

Medical institutions can purchase the subscription of the Online CME portal for their HCPs in an event-based manner. It merely means that an event can be organized where the course content can be processed with a large number of HCPs in attendance. The certifications are awarded by the end of the event.

2. Personalized Subscription

Another way to undergo the usage of the content of Online CME by medical institutions is the subscription of accounts that are created for personalized usage. It means that each HCP associated with the medical institution will have a personalized account ID where they will enlist for respective courses.

HCP Portal

HCP PORTAL (Multi Channel Health Care portal for HCPs and Patients)

Easy Essential Access for HCPs

Multi-channel HCP Portal will seamlessly integrate with your CRM and boost the pharma-physician relationship to new heights. HCP portal is a powerful tool that will surpass all mediums in terms of effectiveness as information delivered goes beyond that delivered by rep

Features of HCP Portal

• Latest medical content through RSS feeds
• Doctor community
• Data of multiple therapeutic areas available
• Remote Detailing
• Interactive knowledge based quizzes for HCPs
• Push notifications to send personal notifications to desired doctors/doctor
• Disease or Health related articles for Consumers

Medical Router

MCM ready content up-dated automatically

Finding authentic and relevant content is challenging but also supremely important as engagement with HCPs is a prime metric. With our new Medical router you can now, create an informational website for HCPs or integrate it. with an existing portal to get updates from latest medical feeds, clinical trials, researches, video, podcasts, and news about the particular specialty from renowned medical sources.

Key Features:

• Medical Journals
• Latest Medical Events
• Video Library
• Daily updates
• CME Resources
• Clinical Trials
• Articles

Mobile App Development

• Effectively sponsoring or managing conferences for your HCPs.
• Provide Conference details and empower customised agenda
• Facilitate active interaction between participants
• Capture and share live moments through Live Gallery
• Capture HCP data, which can be utilized for further engagement post conference
• Enable post-conference connectivity in the form of videos and instant messaging

Sharing Conference Knowledge

• Link to external website for survey/YouTube channel etc.
• About the Conference
• Organizing Committee
• Speakers’ Profile
• Accommodation details
• Venue details
• Video Messages

Creating Interaction amongst Participants

• Personalized Agenda
• Networking (Chat)
• Online Registration
• Abstract Submission
• Live Gallery
• Live Poll
• Ask A moderator

Digital Consulting Service

ADAPTATION & VERSIONING

• Production design
• Copy-editing
• Project management
• Voice-over talent & production
• Quality assurance
• Delivery

TRANSCREATION & TRANSLATION

• Transcreation & copywriting
• Technical and functional translation
• Cross-cultural name & concept testing
• Multilingual DTP, layout & production
• Multilingual process & technology consulting

DIGITAL PRODUCTION

• Digital project management
• Online banners including rich media
• Programmatic
• EDM
• Microsites & landing pages
• Social
• Mobile
• QA, usability testing and support

BROADCAST & POST-PRODUCTION

• Off- & online editing in any format
• Graphics & motion graphics
• 3D design
• Visual effects
• Audio solutions
• Digital color grading
• Encoding into all digital formats

DT TECHNOLOGY PLATFORM

• Webinars & VTCs
• Collaboration & document sharing
• Campaign automation
• Online review, mark-up & approvals
• Digital asset management
• Reporting & Anayltics
• Distribution management
• Social

CONTENT CREATION

• EDAs
• Campaign Designing
• Medical Literatures
• Veeva
• IQVIA
• Website
• Articles

Remotely Accessible HealthCare

Prime objective of this project is to enable healthcare providers to do remote patient. The monitoring (in real time) and to engage patients in their healthcare experience. Remote patient monitoring will be carried out by special devices (that patient will keep with them at their homes). These devices will push the observations to the system and enable medical staff to do monitoring and respond to abnormal conditions. Patient engagement is enabled by allowing patients to track their own health indicators (recorded by the devices), by maintaining their own health information, and by providing them with relevant education material. Another important aspect of the system is to provide users with telemedicine facility so that physicians’ consultation can be provided remotely. The system will provide a web based user interface as well as mobile applications for both type of users (medical staff and patients).

Learning Management System

Highlights

• Comprehensive Cloud based learning platform training for your medical reps to facilitate continual Professional Development (eCPD)
• Gain knowledge on therapeutic areas to better interact with HCPs
• Engages the rep through audio, video, animation, text and self-examination questions.
• A SCORM based tool that ensures compliance and tracking of learning process for educators as well as learners

Features

• A responsive easy to use tool accessible on all devices including laptop, tablets and mobile
• Dashboard to view team Progress and active Users in one snapshot
• Detailed reports to view lesson and quiz participation MSRs
• Calendar based Course and Quiz Management with notification alerts
• Convenient file management and simple text editor to build courses and quizzes
• User role management for different hierarchical levels to ensure security

Medical Content Writing

Content Strategy

HCP engagement:

Our team of in-house medically trained content writers identify with what HCPs want and accordingly produce HCP driven content that captures their attention and delivers the message.
What we do on Medical Content Writing projects:

- Quick-read articles for busy doctors
- Latest usage Research updates
- Curated Case studies
- Adaptations

Consumer engagement:

We help pharmaceutical companies achieve their communications goals by planning, creating and distributing content that inspires their audience to take action. What we do on consumer awareness projects:

- Design content strategy – Starting with your objectives, we create a content plan, devise a roadmap for all initiatives across all channels to drive measurable results
- Content creation - publishing relevant and engaging content related to brand or a therapeutic area
- Content Distribution: Social media management, Emails, Blogs

Digitrends Medical router

Specialty based medical content through RSS

MCM ready content up-dated automatically

Finding authentic and relevant content is challenging but also supremely important as engagement with HCPs is a prime metric. With our new Medical router you can now, create an informational website for HCPs or integrate it with an existing portal to get updates from latest medical feeds, clinical trials, researches, video, podcasts, and news about the particular specialty from renowned medical sources.

Featured client: Novartis

Key Features:
- Specialty based content from renowned medical sources