Gamification in Pharma Marketing

Tired of presenting the same content to HCPs again n again? Guess what? Digitrends Knowledge-Based Quiz Programs are now empowering medical sales reps all over Pakistan & MENA region to deliver hard-core brand messages in the most exciting way. Through the use of "Gamification", medical reps are now able to spend more time in the doctor's chamber and showcase key brand statistics, within an engaging game.

Elements of a Gamified Approach

Spaced Education. According to this approach, relevant knowledge is delivered – usually to the healthcare practitioner (HCP) - in spaced intervals to maintain engagement. This may include quiz questions to give the audience a sense of achievement. For this approach to work, the knowledge being offered should be in demand with the audience, and the spacing appropriate.