eDetailing: The Ring that Binds Sales and Marketing Channels

While pharmaceutical industry is one of the most cited examples of customer engagement, there is lesser research than other non-pharmaceutical brands on defining what exactly customer experience in pharma is. Most of the time, pharmaceuticals rely on individual accounts of their key customers, based on supplier or services experiences.

Edetailing Is The Next Level Marketing

The new marketing buzz word is edetailing, part of the digital revolution in healthcare that sprang out of need to innovate the declining pharma industry marketing outcomes. Market leaders were facing stiff challenges in maintaining their ‘me-first’ supremacy. On the other hand, the followers were reducing their profit margins to survive in the growing market. Traditional marketing was increasing with decreasing outcomes.

What will the future eDetailing efforts need?

The rule of eDetailing has arrived. Yet researches and studies are still pouring in about its true impact in the market, versus the fear that it may just be a fad that will fizzle out. eDetailing is the use of electronic media and interfaces such as tablets to transmit critical information about a drug to the customer (doctor/provider) in an engaging manner to influence sales and prescription writing.

Closed Loop Marketing And E-Detailing

Pharmaceutical marketing has been constantly grappling with addressing lower physician engagement, increasing marketing costs, empowered patient phenomenon and decreasing effectiveness of the traditional sales efforts. The need for new marketing strategy was not brighter or bolder (although that has also been tried), but smarter and engaging.

Mode of Action

Mode of Action (MOA) animation is a short sequence visualization of the effect of a particular drug in the body. Through 2D and 3D animation, the MOA provides an easy sequential animation. This allows the physicians to fully comprehend the process of the drug interaction.

MERGING EDETAILING WITH CUSTOMER EXPERIENCE

Although pharmaceutical industry is adapting the new role of technology in creating the marketing results and engagement it needs with its customers, the basis of the same remain undefined. There are many reasons for it. Firstly, the medical industry overall has had a difficult time creating the kind of solutions needed to address the complex dynamics of the healthcare industry.

DigiTrends E-detailer

E-detailer is the use of electronic devices such as tablets to pitch sales presentations to doctors. E- detailing can be carried out with or without the presence of medical sales representative.

Edetailing Analytics: what you need to know

eDetailing is the use of digital platforms such as tablets and phones to convey marketing messages and drug information to providers in an easy to assimilate format. eDetailing has become an integral part of marketing mix in the pharma industry, with high budgets allocated per annum towards its development.

DigiTrends -Detailing

Digitrends launched the first ever E-detailing suite for GSK Pakistan, almost 4 years ago. Today, more than 5000 Medical reps from high ranking national and multinational Pharmaceutical Industries are using this E-detailing solution to interact with HCPs. Due to the high success rate and certification-Digitrends have been able to win the trust of the